: I was not impressed with, as you will see from my comments. Then I did a Google search, but all I found were discussions of why Edmunds is usually lower. I triple-checked to find a difference in how my Edmunds search was configured, but I couldn’t find an explanation. Average Price Paid (based on actual recent transactions “in your area”): $22,665Īs you can see, Edmunds’ listings for the Camry are about a thousand dollars more than Kelley and NADA.Here are the prices Edmunds provided for the 2015 Toyota Camry: When the Internet emerged in the early 1990s, Edmunds was among the first businesses to begin redefining itself for the Internet age, posting auto information on the Electronic Newsstand in 1994 and launching in 1997. However, as you can see, in our test case, there was very little difference between Kelley and NADA. Some observers say NADA Guides’ prices favor the dealers - as might be expected since the dealers’ association runs the service. NADA listed these prices for the new Toyota Camry: NADA is the National Auto Dealers Association. Fair Purchase Price (based on recent transactions “in your area” for similar vehicles): $21,360.Kelly listed the following prices for our new 2015 Toyota Camry: In 2013, Kelley Blue Book expanded into China.

Kelley was purchased by in 2010, but the service continues to operate under the Kelley name. Kelley Blue Book:īelieve it or not, the Kelley Blue Book has been around since 1926. In comparing these tools, we checked for listings for a four-door 2015 Toyota Camry Sedan LE with no unique options.

Comparing All Five – and My ConclusionsįIVE ONLINE AUTO-PRICING TOOLS FOR NEW CARS.

FIVE ONLINE AUTO-PRICING TOOLS FOR NEW CARS.You should also consider things like depreciation and replacement value of the truck in the event of an accident. An offer of 5% above the invoice is a good offer that many dealers will readily accept. The dealer invoice price is a good target when negotiating a new car. Trying to strip all dealer profit out of a car deal is unrealistic. There is typically about 10% profit for the dealer built into the invoice price. However, the invoice price is not necessarily the dealer’s actual price because of other factors in the manufacturer’s agreement with dealers, including “dealer holdback” (an amount the manufacturer pays the dealer for each car sold) and other dealer incentives. Dealer invoice (factory invoice) price: The price the manufacturer charged the dealer for the vehicle.The MSRP is usually about 10% to 15% above the dealer invoice price. MSRP: Manufacturer’s suggested retail price the price the automaker suggests that dealers charge for the new car the “sticker price.” The MSRP is a guideline, not a mandate.First, though, let’s define two terms used by these auto-pricing services: When shopping for a new car or truck in the Oklahoma City metro area, how do you know whether the dealer is asking a fair price or trying to rip you off? And how do you know you are getting a square deal on your trade-in?įive Internet tools for pricing new vehicles are described below.

New car dealer invoice price